Monday, April 16, 2007

The Irony of Google's acquistion of DoubleClick

When Google launched AdWords, even its founders had doubts that the newfangled advertising system would work. Sergey Brin once told Business 2.0 columnist John Battelle that if AdWords failed, he and cofounder Larry Page figured they could swim to DoubleClick as a "life preserver."

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1 comment:

Maverick said...

I the news story break about Double Click last night and figured the stock would be up today and sure enough it was up $7.98 or 1.71%.