When Google launched AdWords, even its founders had doubts that the newfangled advertising system would work. Sergey Brin once told Business 2.0 columnist John Battelle that if AdWords failed, he and cofounder Larry Page figured they could swim to DoubleClick as a "life preserver."
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Monday, April 16, 2007
The Irony of Google's acquistion of DoubleClick
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I the news story break about Double Click last night and figured the stock would be up today and sure enough it was up $7.98 or 1.71%.
http://www.smarttrades.blogspot.com
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